In sports, there are competitors that are head and shoulders above the rest of the participants. They can be relied upon to be very high-performance players and participants who hit the proverbial bull’s eye or always catch the ball when it’s passed to them.
In teams sports, these players are important and are often considered the Most Valued Players and they are certainly very talented. They’re often but not always, solid players who aren’t necessarily in the limelight. They are often unsung heroes that save the game or season. They’re not necessarily the shining stars.
These individuals are often referred to as “playmakers” – particularly if they boldly take the advantage or turn the disadvantage almost single-handedly. 90min.com has a good piece that describes these characters in football. As they say, there are very “few roles that are more important in modern football than the playmaker“.
Team managers are always looking for that “special somebody” who can make things happen out of nothing – the more you examine the teams though, the more top playmakers emerge and now everywhere you look, you’ll find angles being leveraged and defences being unlocked by all types of players of all different shapes and size
With the right pass and position, they take the ball and do something exceptional. In non-team sports like Tennis, for example, you’ll find these outlier participants cleaning things up like Emma Radacanu.
Their combination of performance and attitude – makes the most out of every opportunity and results in them doing everything they can to score, to win. They are the most valuable players in their game and their team.
You don’t have to follow sports at all to get the point and understand how this relates to your systems and your data.
Deep in the recesses of your business, in spreadsheets, accounting systems and selling systems, there are people who are just waiting to hear from you and your business with their hard-earned money. They’re spending anyway, why wouldn’t you want them spending with you instead? You can think of them as your potentially Most Valuable Customers although often they are described in terms of Customer Lifetime Value (CLV).
Consumer data helps companies a great deal to improve nearly every aspect of their business. With proper data analytics and a data-driven marketing approach, brands are able to gain actionable customer insights, generate quality leads and increase customer loyalty, besides other things.
Customer data is presently experiencing a revolution in the business world just like those playmakers in sports.
Data for every kind of business, from B2B sales and eCommerce brands to digital content creators, service and hospitality, healthcare and financial services, and a number of others too.
All depend on gaining a source of appropriate and correct customer data to increase their leads, opportunities, and ultimately business., Knowing the audience, creating personalized marketing strategies, generating quality leads, and reaching a wider audience is the brass ring that leads to business success.
We’re keen to see you make the most of the data that you have to grow your business. As a part of that, we can undertake several evaluation services for your business from evaluating your on-premise systems to examining the security posture of your CDP, CRM and ERP systems and other Cloud Applications. We also look at whether a cloud MDM like the Pretectum C-MDM is something that you might want to consider.
Reach out today for a consultation.