Every great business starts with just one customer. You probably track them in a spreadsheet. One customer becomes ten, then a hundred, and soon that simple sheet is a database. But as you grow, so do the problems. Suddenly, you have multiple teams using different systems. Sales has one list, marketing has another, and customer support has a third. You start seeing duplicate entries, incomplete records, and outdated information. The data you thought was a simple asset becomes a tangled mess. This is where Pretectum Customer Master Data Management (CMDM) comes in. It’s a cloud-based platform designed to create a single, accurate view of every customer. It ingests data from all your different systems, automatically cleans and validates it, and then creates a trusted "golden record" for each customer. The value is immediate. You eliminate data silos, improve data quality, and give every team—from sales to service—the same reliable information. This means better customer experiences, reduced operational costs, and the confide