CMDM and IDP are not the same

Customer Master Data Management (CMDM) and Identity Provisioning are fundamentally different concepts, each serving distinct purposes within an organization. CMDM focuses on creating and maintaining a single, accurate view of an organization’s critical customer data asset. CMDM consolidates data from various sources to eliminate silos, ensuring that all departments work with the same information. It…

Dual Mode Customer MDM

As organizations grow, customer data often becomes fragmented across the many systems in use (e.g., CDP, ERP, CRM etc). Such fragmentation leads to multiple versions of customer information, making it difficult to obtain a unified view. Different applications may also store unique customer attributes, leading to inconsistencies in customer records or conflicts at various stages…