CMDM and IDP are not the same
Customer Master Data Management (CMDM) and Identity Provisioning are fundamentally different concepts, each serving distinct purposes within an organization. CMDM focuses on creating and maintaining a single, accurate view of an organization’s critical customer data asset. CMDM consolidates data from various sources to eliminate silos, ensuring that all departments work with the same information. It…
Dual Mode Customer MDM
As organizations grow, customer data often becomes fragmented across the many systems in use (e.g., CDP, ERP, CRM etc). Such fragmentation leads to multiple versions of customer information, making it difficult to obtain a unified view. Different applications may also store unique customer attributes, leading to inconsistencies in customer records or conflicts at various stages…
Defra group digital and data transformation strategy: how we’re making our services better
My Recent Anti-Sell Talk for Ireland’s The Indie List
A few weeks back, I did my first Anti-Sell talk in a long while. It was for The Indie List, a freelance marketplace site in Ireland. I wanted to mention it and share it on here because it covered a lot of ground – not just what’s in the book, but also some stuff that…