To succeed, businesses must prioritize recognizing and retaining existing customers, not just acquiring new ones. While the "Customer Recognition Ratio" isn’t a formal metric, the concept of understanding customers through their past interactions is crucial. Metrics like CRR, CLV, and RPR highlight how customer recognition drives profitability by reducing acquisition costs. Platforms like Pretectum CMDM…
When Gartner talks about the four pillars for digital transformation – Leadership and Vision, Business Model Innovation, Outcome-Driven Metrics, and Collaboration and Storytelling – it really makes you think about how fundamental something like Customer MDM is to all of it. Take Leadership and Vision, for instance. You can’t have a real push for digital…
Five Customer Data Feasts. We all know that feeling of sitting down to a feast, but what if that feast was full of things you couldn’t actually use? Today, we’re going to explore five essential ‘ingredients’ for a truly valuable customer data strategy – think of them as the key elements of a delicious and…
Welcome to the future of working with Customer Master Data Management. Where smarter data means better business. Imagine having a complete, up-to-date view of every customer, all in one place. With modern MDM solutions, organizations are breaking down data barriers, and connecting information from everywhere, creating a single, unified customer profile. This not only unlocks…
Here are eight business benefits that you could be getting from adopting Customer MDM. Number one on the list is a single view of your customers through unified customer master data profiles. Number two is improvements to your customer master data quality for improved analytics, segmentation and general data use. Number three, is the ability…
In 2025 here are some key trends in customer MDM that you simply cannot ignore. There’s been a market shift, it involves the cloud and AI and these are the future of master data management. Businesses now prioritize cloud based scaling, AI driven data matching and the highest possible customer data quality. The data struggle…
Do you feel like your organization is drowning in customer data chaos? Read on to learn more about how Pretectum can help… These days, Businesses face a sea of data ranging from customer interactions and transactions to just managing customer master data itself. By implementing Customer Master Data Management (CMDM) you can rescue your teams…
Data breaches are rising, with 44% of consumers reporting that they have experienced fraud, identity theft or financial loss due to breaches. Almost a fifth of consumers unfortunately take no extra data security precautions unless they have personally experienced direct financial harm. So it is up to businesses that hold customer data to take care…
A business that is able to process and utilize customer master data handling in real-time will find it brings great advantages for maintaining a competitive edge. Pretectum’s Customer Master Data Management (CMDM) platform is at the forefront of such capability, offering a robust platform that integrates, transforms, and utilizes customer data in real-time to enhance…
6 Reasons to Rethink Your Use of CRM for Customer MDM 1. Data Quality Issues CRM systems often lack sophisticated data matching capabilities, leading to duplicate records and inconsistent customer information. Without robust data validation and deduplication features, CRMs can accumulate low-quality data over time, creating "technical debt" that impacts business processes. 2. Limited Data…