Successful low-risk Customer Master Data implementation

Furthermore, CMDM programs related to customer data often involve multi-domain challenges, such as customer relationships, product preferences, and service histories. By mastering one customer data domain at a time and celebrating successes, organizations can expand their CMDM efforts gradually, addressing various aspects of customer interactions. This incremental approach enables businesses to build expertise, tackle specific challenges related to customer data, and continuously demonstrate value to stakeholders.

Winter 2023 Release of Pretectum CMDM

This Winter 2023 release of the Pretectum CMDM features some cool new features that customers can take advantage of. These features range from new additional navigations from the ribbon to an objects relationship map; enhancements to business area data that has these attached to metadata tags; new merge and survivorship capabilities in the Duplicate Record…

The Minimum Expectations of Customer MDM

Many businesses today rely heavily on robust software as a service (SaaS) based systems to establish a stable and consistent system of record for various business activities. Customer Master Data Management (CMDM) are a critical component in the data supply chain for many businesses either through manual data management practices or more systematically with various…

Why customer data matters

Customer Master Data Management mattersSome reasons why you should care 1 Reducing business friction – when you don’t have a customer MDM, every business department is responsible for collecting and maintaining master data – marketing, sales, service, support, billing and collections. The result is that the same master data may be collected multiple times, and…

The most important things to know about Customer Master Data Management

Customer master data attributes are essential pieces of information about your customers that in Pretectum CMDM, are stored in the central repository, referred to as the Pretectum CMDM system. Managing your customer master data effectively is crucial for your organization to enhance its customer relationships, improve your organizational decision-making, and streamline operations and business processes.…

Pretectum CMDM Capabilities

Pretectum’s Customer Master Data Management (CMDM) platform offers several key capabilities for organizations looking to improve their customer data management and enhance customer experiences: A Centralized Data Repository Pretectum CMDM serves as a centralized repository for customer data, consolidating information from various sources across the organization. This provides a single source of truth for customer-related…

Take Customer Data on a Journey

Take your customer data on a journey that explores how you source, curate and assess it, and then who and how it is used. With Pretectum CMDM you get more than a customer MDM you get a composable platform that supports federated customer master data management with continuous data quality management, self service contributions with…

Customer Relationship Management (CRM) 101

Customer Relationship Management 101 Competition is fierce and customer choices are abundant, businesses may find solace and success in the art of cultivating meaningful customer relationships. The art, often referred to as Customer Relationship Management (CRM), has become more than just a marketing strategy; it’s the cornerstone upon which businesses thrive and flourish. Building Bridges…