How Cryptocurrency Is Having a Transformative Effect on the Online Gambling Industry

Cryptocurrencies like Bitcoin and Tether are transforming the online gambling industry by providing users with enhanced security, privacy, cost-effectiveness, and transparency. As more players become aware of the benefits of using cryptocurrencies for gambling, the industry is likely to see a shift towards the adoption of digital currencies. This transformation not only benefits the players, […]

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‘UK first’ use of blockchain in rail to be used in Wales

Blockchain will now be used to improve rail possession planning for the first time in the UK. The news comes following a unique partnership between infrastructure consultancy Amey Consulting and tech firm Finboot. The technology will be pioneered by Amey alongside Transport for Wales on its transformation of the Core Valley Line rail network.   […]

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Wearable defibrillators for adults at risk of sudden cardiac death

People in Wales who are at risk of their heart stopping suddenly, may be fitted with wearable defibrillators following new guidance by Health Technology Wales (HTW) Wearable cardioverter-defibrillators continuously monitor heart rhythm and automatically deliver an electric shock within one minute, when certain irregular  heart rhythms are detected. They are worn like a vest against […]

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Adapting to Digital Learning: The Technological Revolution in Welsh Education

Education, traditionally viewed as a classroom-based, face-to-face interaction between students and teachers, is undergoing a transformation. Thanks to technology, the landscape of learning is shifting towards digital platforms that are more accessible and convenient. This revolution is apparent in Wales, where educational institutions are embracing digital technologies to bolster learning outcomes. Bridging the Gap: Technology […]

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Being local, thinking local

The data management landscape in Newport, Wales, has undergone significant transformations in recent years. Businesses across industries recognize the importance of accurate and accessible data for making informed decisions and gaining a competitive edge. In the public sector, data management is crucial for improving service delivery and operational efficiency. Educational institutions leverage data management to drive academic research and innovation. Smart city initiatives in Newport leverage data to enhance urban planning and resource allocation. Data privacy and security are prioritized to maintain trust among stakeholders. Collaboration and partnerships fuel innovation and economic growth. Overall, effective data management practices are shaping the future of Newport, driving economic prosperity and improving the quality of life for its residents.

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Growing Customer Lifetime Value with data

CLV and in turn, the profitability of each customer leads to measures of value that will be different for different customer groups. The identification of efficiency in the way the value is produced helps to direct an organization’s efforts.  This in turn leads to the refinement of the exact kinds of customers and business partners that your organization wants to expend effort and energy on. The profitability of the customer is the revenue derived from that customer less the costs of identifying, securing, retaining, and growing them. The same approach needs to be used for campaigns. The more compelling the proposition with the greatest possible efficiency, the highest potential profit can be secured per customer.

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Your customer data in the cloud

Cloud solutions like the Pretectum CMDM applications are housed in data centers that are secured with access controls, surveillance, and other physical security measures; we make use of the some of the best in class implement network security measures, such as firewalls and data encryption to protect your customer data as it is transmitted over the internet. This data is encrypted both at rest and in transit, to protect it from unauthorized access.

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