By analyzing customer data, airlines can gain insights into customer behavior, preferences, and purchasing habits. This data can be used to personalize offers and rewards to customers, which can help to increase loyalty and encourage repeat business. For example, if an airline knows that a customer frequently travels to a particular destination for business, they may offer that customer bonus points for booking a flight to that destination.
Since November, a team at CDPS have been working to redevelop our website to meet our current and future needs of its users.
The post CDPS launches new website in public beta appeared first on Centre for Digital Public Services.
Learn about how we started researching how to build a community, including the research, the workshops and discovery work.
The post How we understood the need for a new community for user research in Wales appeared first on Centre for Digital Public Services.
Jack Rigby has been announced as the new Head of Technology at CDPS, learn more about Jack and his digital ambitions for Wales in this blog post.
The post Announcing Jack Rigby as our new Head of Technology appeared first on Centre for Digital Public Services.
A translators’ reflections about being part of a trio-writing project to improve how bilingual content is designed.
The post What role is the translator’s role in content design? appeared first on Centre for Digital Public Services.
With the launch of our first ever gender pay gap report, we ask female staff at CDPS to share how they feel on International Women’s Day.
The post CDPS embraces equity for International Women’s Day appeared first on Centre for Digital Public Services.
This year’s International Women’s Day theme is about embracing equity, but what is the difference between equality and equity and why is it important? Equality is giving individuals and groups the same resources or opportunities but for a truly inclusive world we need equity. Equity recognises that each person has different circumstances and allocates the…
Depending on the nature of your business and the relationship that you have with your customers you may have several different types of customer master data that you choose to manage and maintain. There are other types of customer data that you may need to manage too, data types that you don’t necessarily always think of as master data but which may benefit from being stored and retrieved centrally as required.
Pretectum’s CMDM is able to support you in leveraging all of these different ways of deciding what to store and what the criteria are around the values that you might store, qualitative, quantitative, declared or inferred. All types of data are supported in a highly configurable way according to your specific business needs.
If you’re wondering whether you can achieve a particular outcome in your use of the Pretectum master data management system to improve sales, support a particular initiative or simply provide your customers with a great personalized customer experience, reach out to us and we’ll tell you what you need to know about how the system can help.
