Data Governance: Master Data is but one facet
Things that are worth doing, often take time, and the same is perfectly true about data governance and the implementation of master data management as part of a more broadly focused data management program. It isn’t something you do once, and then you’re done.
Over time your organization will determine that the true value of data is often hidden in how it is used in ways that were perhaps less obvious at the outset.
Fast-evolving data and data needs mean that the job of data governance never really ends and so your business will need to keep pace with these changes both in terms of how the data itself is managed but also in how teams think about the data.