Customer Master Data Management (CMDM) is the process of creating a centralized, single view of customer data across an organization by consolidating disparate data sources. It provides a 360-degree customer view, enabling better customer experience, operational efficiency, data governance, and regulatory compliance. Our article differentiates CMDM from Data-as-a-Service (DaaS) and Software-as-a-Service (SaaS). DaaS provides access…
In today’s complex business landscape, managing vast datasets has become a critical challenge. Customer master data management (MDM) emerges as a pivotal solution to ensure the accuracy, consistency, and reliability of customer master data records. Pretectum CMDM, a leading provider of customer MDM solutions, has adapted its offerings to keep pace with the evolving trends…
Pretectum’s Composable Customer Master Data Management (CMDM) platform is a strategic solution that helps organizations centralize and manage customer data to deliver personalized experiences, ensure data accuracy and compliance, and drive revenue growth The platform provides a centralized repository that integrates customer information from various sources This enables businesses to have a holistic view of…
In the modern business landscape, the importance of efficient customer data management within Business Intelligence Competency Centers (BICCs) is crucial for making strategic decisions. BICCs serve as pivotal entities that facilitate the deployment of BI solutions with sustainability and strategic precision. They operate as driving forces, establishing policies, governance structures, and methodologies to enable timely…
“Thick data” refers to qualitative information that provides insights into the context, emotions, and human experiences associated with a particular phenomenon. Thick Data is often contrasted with “big data,” which typically consists of large volumes of quantitative and structured data. While big data is valuable for statistical analysis and identifying patterns, thick data adds depth…
Omicommerce is a convergence on 1:1 brand : consumer engagement. There have been several pieces of research and surveys published since the start of 2024 from Mintel, UoM, Capgemini, and Qualtrics. Mintel’s report identifies five behavior trends shaping consumer markets beyond 2024 and their insights cover topics like sustainability, personalization, and changing consumer expectations. UoM…
You might have more recently heard of “composable” solutions, this composability refers to the flexibility and modularity of systems, allowing organizations to adapt, customize, and integrate them into their existing technology landscape efficiently. The concept of composable solutions has been largely in the shadows for the past decade, with its roots tracing back to the…
Jardine Cycle & Carriage is a well-known brand in Singapore and Malaysia with a reputation that has been built up over the past 125 years and now serving Singapore, Malaysia Indonesia, Thailand, Vietnam, and Myanmar. As a premier automotive dealership on the Malayan peninsula, they have operated since 1899 offering iconic automotive brands like Mercedes-Benz,…
Pretectum CMDM serves as the foundation for businesses seeking sustainable growth and success by leveraging comprehensive customer insights and delivering exceptional experiences across touchpoints; Pretectum CMDM serves up the single customer view, integrates it with your business sources and analytics platforms, and provides your personnel with a unified view of the customer with data that can be as rich and comprehensive as your imagination permits.
Customer data, while frequently abundant, is not always reliable. in their Winter 2016 Compendium on Customer Experience: Creating Value through transforming customer journeys. McKinsey & Co. point out that a staggering 25 percent of customers will defect after just one bad experience. Bad experiences can be fomented by bad data, bad products, and bad interactions.…
