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How To Monetize Your Email List: The Key Strategies To Boost Revenue

Email marketing continues to thrive as a critical strategy for businesses seeking to increase their revenue streams. The power of a well-maintained and targeted email list cannot be underestimated in the digital age. Monetizing your email list is a fine art that involves balancing value with promotions, ensuring subscribers remain engaged and ready to take […]

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September 15, 2024adminUncategorizedNews, Tech, Wales

Leveraging Technology for a Seamless Patient Experience In Healthcare

The healthcare industry is faced with challenges on a daily basis. And not just in reference to the incredibly challenging work of the incredible doctors and nurses. Simply ensuring a quality patient experience is one such challenge that the industry is frequently battling. From ensuring patients are dealt with in a timely manner to handling […]

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September 10, 2024adminUncategorizedNews, Tech, Wales

Can AI help find lost woodland?

Post by Evie, Data Science Unit, Welsh Government Darllenwch y dudalen hon yn Gymraeg There are many areas of Wales where woodland clearance has taken place, especially since the 19th century. We define ‘lost historic woodland’ as areas of woodland … Continue reading →

September 9, 2024adminUncategorizedGOV, Wales

2024 trends in AI and Customer Experiences

As we reflect on twenty twenty-four’s customer experience trends, AI-driven personalization has been a key focus. While promising, it’s faced challenges- Data quality issues persist, affecting AI effectiveness. Trust concerns linger among executives and consumers. Cost-to-serve ratios remain high. Despite this, some success stories emerge- Amazon’s recommendation engine drives thirty-five percent of sales. Bank of…

August 31, 2024admindataCMDM

Unlocking Potentials with Pretectum CMDM

Pretectum’s Customer Master Data Management (CMDM) platform offers several key capabilities for organizations looking to improve their customer data management and enhance customer experiences: Centralized Data Repository Pretectum CMDM serves as a centralized repository for customer data, consolidating information from various sources across the organization. This provides a single source of truth for customer-related data,…

August 30, 2024admindataCMDM

How content designers add value to projects, from start to finish

We work in Defra’s farming content improvement team. Our role is to iterate and improve farming-related content on GOV.UK. One of our goals is to help farmers understand what type of funding is available and how to apply for it. …

August 29, 2024adminDefra content design, Defra digital, User centred designDEFRA, Digital, GOV, Wales

Integrating Pretectum CMDM with existing CRM systems for a unified customer view

The ability to seamlessly integrate and unify customer data is paramount if an organization intends to make the best use of customer data. Companies are constantly striving to harness the power of advanced technologies to streamline their operations and gain a comprehensive understanding of their customer base. One approach is the integration of Pretectum CMDM…

August 29, 2024admindataCMDM

Spotlight on Talent Development – meet summer intern Kiril Korzikovas

Summer intern Kiril Korzikovas shares his experience of completing the Civil Service Summer Internship Programme here at Defra digital data technology and security. I’m Kiril, a second-year student studying Economics and Russian at the University of Sheffield. I started my …

August 28, 2024adminAll staff, careers, Defra digital, digital, peopleDEFRA, Digital, GOV, Wales

What is a Golden Nominal?

Pretectum CMDM offers solutions for managing duplicates through two primary approaches: survivorship and derivation. Survivorship involves selecting the most comprehensive record from duplicates, while derivation combines information from multiple sources to create a unique reference record. Each method presents challenges, including those wrapped around data quality issues, integration complexity, and the need for ongoing governance…

August 22, 2024admindataCMDM

What is a Customer Data 360° view? #loyaltyisupforgrabs

What is a Customer Data 360° view? Relationship-based data is what it is all about, there has never been a better time than now to start making use of 360° views and you can do that with Pretectum CMDM. https://www.pretectum.com/key-concepts/customer-360/

August 22, 2024admindataCMDM