To succeed, businesses must prioritize recognizing and retaining existing customers, not just acquiring new ones. While the "Customer Recognition Ratio" isn’t a formal metric, the concept of understanding customers through their past interactions is crucial. Metrics like CRR, CLV, and RPR highlight how customer recognition drives profitability by reducing acquisition costs. Platforms like Pretectum CMDM…
Traditions run deep in the rolling hills and quiet valleys of rural Wales. Community events, local crafts, and countryside walks have long defined the cultural fabric of these areas. But in recent years, technology has begun to subtly transform the leisure landscape, offering new ways to spend time, connect with others, and even earn money—right […]
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The use of Artificial Intelligence (AI) technology streamlined market data analysis, helping professionals predict price fluctuations with high accuracy. Novice Forex traders benefit from deploying AI FOREX trading tools, as they allow them to automate trades and avoid making emotional decisions that may lead to losses. In this guide, we will explore the significance of AI […]
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When Gartner talks about the four pillars for digital transformation – Leadership and Vision, Business Model Innovation, Outcome-Driven Metrics, and Collaboration and Storytelling – it really makes you think about how fundamental something like Customer MDM is to all of it. Take Leadership and Vision, for instance. You can’t have a real push for digital…
Five Customer Data Feasts. We all know that feeling of sitting down to a feast, but what if that feast was full of things you couldn’t actually use? Today, we’re going to explore five essential ‘ingredients’ for a truly valuable customer data strategy – think of them as the key elements of a delicious and…
Welcome to the future of working with Customer Master Data Management. Where smarter data means better business. Imagine having a complete, up-to-date view of every customer, all in one place. With modern MDM solutions, organizations are breaking down data barriers, and connecting information from everywhere, creating a single, unified customer profile. This not only unlocks…
Here are eight business benefits that you could be getting from adopting Customer MDM. Number one on the list is a single view of your customers through unified customer master data profiles. Number two is improvements to your customer master data quality for improved analytics, segmentation and general data use. Number three, is the ability…
