Unlocking the Single Customer View to Drive Hyper-Personalization and Agentic AI Success You’ll hear the term “experience economy”, and what this really means, is that modern-day business success is fundamentally driven by the quality and personalization of the interactions and experiences delivered to customers. For Customer Master Data Management (Customer MDM) the implications are quite…
The stage is set, and excitement is building as Technology Connected announces the Finalists for the 10th Wales Technology Awards – the grand finale of Wales Tech Week and the biggest celebration of technology and innovation in the country. Marking a decade of honouring Welsh innovation, this year’s Awards promise to be a spectacular showcase of…
Technology Connected, the creators of Wales Tech Week 2025, are delighted to announce that British Business Bank and the Development Bank of Wales have joined as Fringe Event Partners, bringing an engaging Investor Speed Networking Session to this year’s international tech summit. The session will take place on Monday 24 November, 2pm to 4pm at the ICC Wales, as part of the…
Wales Tech Week is proud to welcome BT, a leading provider of telecommunications and digital infrastructure, as an official Gold Partner for the 2025 international tech summit – taking place 24-26 November at the ICC Wales. With innovation at its core, BT connects more than a million businesses each day, powering the digital economy through advanced…
Enterprise-grade MDM solutions like Reltio, Stibo, and Profisee offer powerful features and scalability but often pose significant challenges for small and medium businesses (SMBs). These platforms can be overly complex, with steep learning curves and reliance on vendor support that SMBs with limited IT resources find frustrating. Usability issues, cumbersome data exports, and unpredictable costs further complicate adoption. Gartner Peer Insights and user feedback reveal that many SMBs see these solutions as over-engineered and expensive, struggling to achieve quick time-to-value and clear ROI. For SMBs to truly benefit from MDM, vendors must streamline usability, reduce dependencies, and offer transparent pricing aligned with smaller organizations’ needs.
This year, Four Cymru is joining forces with Wales Tech Week 2025 – the nation’s largest international tech summit – to put Welsh innovation, talent and ambition firmly in the global spotlight, showcasing the strength of Wales’s tech ecosystem and championing the industry on the world stage. Taking place from 24–26 November at the ICC Wales in Newport, the…
UK Government unveils its Small Business Plan to support SMEs across the country Government to tackle late payments with the most significant legislative reforms in 25 years – an issue that costs the UK economy £11bn a year and shuts down 38 businesses every day UK set to have the toughest late payments laws in…
Er mwyn gwneud penderfyniadau gwybodus gwirioneddol a rhyddhau potensial llawn eich perthnasoedd cwsmeriaid, mae model data meistr cwsmer cynhwysfawr a strwythuredig yn hanfodol. Mae’r model hwn, sy’n greiddiol i Reoli Data Meistr Cwsmer, yn gweithredu fel glasbrint ar gyfer sut yr ydych yn deall ac yn rhyngweithio gyda’ch cwsmeriaid. Gyda datrysiad Rheoli Data Cwsmer Pretectum,…
Il Modello Dati Master Cliente è essenziale per comprendere e gestire al meglio le relazioni con i clienti. Al centro della Customer Master Data Management, questo modello funge da blueprint per tutte le informazioni rilevanti sul cliente, andando ben oltre i semplici dati di contatto. Grazie a piattaforme flessibili come Pretectum, le aziende possono integrare diverse tipologie di dati: identificativi (ID cliente, nome, email), demografici (indirizzo, lingua, stato civile), transazionali (totale speso, numero ordini, date ordini), comportamentali (visite, tempo sul sito, pagine preferite), di engagement (preferenze comunicazione, abbonamenti, feedback, punti fedeltà) e attributi derivati (CLV, probabilità di abbandono, segmentazione, prossime azioni consigliate).
Il successo nella gestione dei dati dipende da alcune best practice fondamentali: assicurare qualità attraverso validazione e pulizia regolari dei dati (anche tramite meccanismi self-service), implementare governance e stewardship attraverso tagging, glossario aziendale e controllo accessi granulari, integrare informazioni da molteplici touchpoint per ottenere una vista unificata del cliente, tutelare la privacy tramite mascheramento automatico e audit log delle azioni critiche, e favorire la collaborazione trasversale in azienda. Il modello deve essere adattabile e costantemente migliorato secondo le esigenze e i trend di settore. In questo modo, si abilita una customer experience personalizzata e strategie decisionali realmente data-driven, garantendo sicurezza, compliance e prontezza per il futuro.
Technology Connected, the creator of Wales Tech Week, is launching a new podcast series to showcase the opportunities on offer at this year’s Wales Tech Week. The series will feature business leaders from across key sectors in the Welsh economy who will discuss the important role that tech plays in their potential to innovate and…
