Customer MDM for the Small Business
Enterprise-grade MDM solutions like Reltio, Stibo, and Profisee offer powerful features and scalability but often pose significant challenges for small and medium businesses (SMBs). These platforms can be overly complex, with steep learning curves and reliance on vendor support that SMBs with limited IT resources find frustrating. Usability issues, cumbersome data exports, and unpredictable costs further complicate adoption. Gartner Peer Insights and user feedback reveal that many SMBs see these solutions as over-engineered and expensive, struggling to achieve quick time-to-value and clear ROI. For SMBs to truly benefit from MDM, vendors must streamline usability, reduce dependencies, and offer transparent pricing aligned with smaller organizations’ needs.
