Thought Leadership written by James Smith – Technology Leadership Council Member and tech entrepreneur. I recently highlighted an article that suggests governments should invest less in start-ups and instead, be a better customer to them. So, it was a let-down to see yet another big contract (£450m / $568m) from the Welsh government go to…
Technology Connected, the collective voice of the technology industry in Wales, is thrilled to announce the new members of the Technology Leadership Council, a strategic advisory body, bringing together industry leaders and influencers from across sectors and the tech ecosystem. The Council will support Technology Connected in representing the Voice of the Industry, and play…
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Customer Master Data Management (CMDM) illuminates the path to customer-centricity by consolidating fragmented customer data into a unified hub. This centralized repository ensures accuracy, fueling strategic decision-making tailored to unique customer needs and preferences. Automated data cleaning and enrichment streamline processes, liberating valuable resources. User-friendly interfaces foster cross-functional collaboration, cultivating a data-centric culture that deepens customer understanding.
CMDM empowers targeted marketing, personalized offerings, and tailored experiences that maximize customer lifetime value. In industries where customer relationships reign supreme, like real estate, CMDM provides invaluable insights for anticipating client needs and building trust. It optimizes marketing across sectors, enabling precise customer segmentation and personalization. Ultimately, CMDM is a strategic catalyst, unlocking the true potential of customer relationships in the digital age.
Rugby, male-voice choirs and playing harps may be the popular stereotypes of life in Wales – but the reality today is full of state-of-the-art fun, from technology to world-beating environmentalism. And one of the coolest pastimes in the principality is now gaming. Far from being a nation of sheep farming and ancient poetry, Wales has […]
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The gaming industry has grown larger in 2024 and this is due to various factors. The strong growth trajectory has been influenced by the advancement in technology, revenue growth, increased number of gamers, and different streaming platforms. With over 3 billion users worldwide, this vast and growing audience indicates how appealing gaming is across all […]
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