Digital transformation has become a strategic imperative for businesses striving to stay competitive and relevant in today’s rapidly evolving landscape. At the heart of this transformative journey lies the effective management of customer master data, a critical component that enables organizations to harness the power of customer data, drive innovation, and foster sustainable growth. Customer…
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Customer master data management plays a crucial role in achieving a comprehensive 360-degree view of customers. Here’s how it contributes to building a Customer 360: Master Data Management for Customer 360 Master data management (MDM) provides a single, trusted source of customer data by creating a "golden record" or master record for each customer. This…
Customer Master Data Management (CMDM) is the process of creating a centralized, single view of customer data across an organization by consolidating disparate data sources. It provides a 360-degree customer view, enabling better customer experience, operational efficiency, data governance, and regulatory compliance. Our article differentiates CMDM from Data-as-a-Service (DaaS) and Software-as-a-Service (SaaS). DaaS provides access…