As we reflect on twenty twenty-four’s customer experience trends, AI-driven personalization has been a key focus. While promising, it’s faced challenges- Data quality issues persist, affecting AI effectiveness. Trust concerns linger among executives and consumers. Cost-to-serve ratios remain high. Despite this, some success stories emerge- Amazon’s recommendation engine drives thirty-five percent of sales. Bank of…
Pretectum’s Customer Master Data Management (CMDM) platform offers several key capabilities for organizations looking to improve their customer data management and enhance customer experiences: Centralized Data Repository Pretectum CMDM serves as a centralized repository for customer data, consolidating information from various sources across the organization. This provides a single source of truth for customer-related data,…
The ability to seamlessly integrate and unify customer data is paramount if an organization intends to make the best use of customer data. Companies are constantly striving to harness the power of advanced technologies to streamline their operations and gain a comprehensive understanding of their customer base. One approach is the integration of Pretectum CMDM…
Pretectum CMDM offers solutions for managing duplicates through two primary approaches: survivorship and derivation. Survivorship involves selecting the most comprehensive record from duplicates, while derivation combines information from multiple sources to create a unique reference record. Each method presents challenges, including those wrapped around data quality issues, integration complexity, and the need for ongoing governance…
What is a Customer Data 360° view? Relationship-based data is what it is all about, there has never been a better time than now to start making use of 360° views and you can do that with Pretectum CMDM. https://www.pretectum.com/key-concepts/customer-360/
Thought Leadership written by Mark Sweeny – Technology Leadership Council Member and Founder & Chief Executive of de Novo Solutions. I haven’t written a blog for a while but let’s give it a go and see where we land…be warned for some controversial opinion ahead. However, as I write I will acknowledge I am and have become more politically…
Thought Leadership written by Mark Sweeny – Technology Leadership Council Member and Founder & Chief Executive of de Novo Solutions. I haven’t written a blog for a while but let’s give it a go and see where we land…be warned for some controversial opinion ahead. However, as I write I will acknowledge I am and have become more politically…
