Knowing your customers through the “thick” and the “thin”

“Thick data” refers to qualitative information that provides insights into the context, emotions, and human experiences associated with a particular phenomenon. Thick Data is often contrasted with “big data,” which typically consists of large volumes of quantitative and structured data. While big data is valuable for statistical analysis and identifying patterns, thick data adds depth…

Exploring the Potential of IPFS for Decentralised Data Storage

The internet has become a vital part of daily life, and with that comes a whole lot of data. The way you store and access data remains largely centralised. Unfortunately, this centralised approach can lead to a lot of problems, including vulnerable points of failure, data loss, and concerns about privacy and data sovereignty. That’s […]

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Wales Technology Awards 2024 Winners revealed

Continuing the momentum from the resounding success of Wales Tech Week 2023, Technology Connected recently hosted the highly anticipated Wales Technology Awards 2024 with Headline Partner, de Novo Solutions. The prestigious gala showcased the exceptional achievements and ground-breaking innovations of the tech sector in Wales. Hosted by BBC Wales news anchor, Jennifer Jones, the Awards…

Is your business powered by customer data?

Omicommerce is a convergence on 1:1 brand : consumer engagement. There have been several pieces of research and surveys published since the start of 2024 from Mintel, UoM, Capgemini, and Qualtrics. Mintel’s report identifies five behavior trends shaping consumer markets beyond 2024 and their insights cover topics like sustainability, personalization, and changing consumer expectations. UoM…

Composable Customer Master Data Management (CMDM)

You might have more recently heard of “composable” solutions, this composability refers to the flexibility and modularity of systems, allowing organizations to adapt, customize, and integrate them into their existing technology landscape efficiently. The concept of composable solutions has been largely in the shadows for the past decade, with its roots tracing back to the…