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Customer master data management – the data types

Depending on the nature of your business and the relationship that you have with your customers you may have several different types of customer master data that you choose to manage and maintain. There are other types of customer data that you may need to manage too, data types that you don’t necessarily always think of as master data but which may benefit from being stored and retrieved centrally as required.

Pretectum’s CMDM is able to support you in leveraging all of these different ways of deciding what to store and what the criteria are around the values that you might store, qualitative, quantitative, declared or inferred. All types of data are supported in a highly configurable way according to your specific business needs.

If you’re wondering whether you can achieve a particular outcome in your use of the Pretectum master data management system to improve sales, support a particular initiative or simply provide your customers with a great personalized customer experience, reach out to us and we’ll tell you what you need to know about how the system can help.

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10 Customer Data Roles in Customer Relationship Management

Customer data plays a crucial role in customer relationship management as it provides valuable insights into customer behavior, preferences, and interactions with your organization.

Having accurate and up-to-date customer data can help your organization better understand consumers and provide personalized experiences that foster loyalty and improve satisfaction and confidence in your products or services.

Harvard Business Review contributor and business expert Barbara Bund Jackson has found this is very valuable through her research.

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What is customer MDM?

Customer Master Data Management (CMDM) is a process and technology used by organizations to ensure that customer data is accurate, consistent, and up-to-date across all systems and applications.

CMDM aims to provide a single source of truth for customer information by creating a centralized repository of customer data and managing the quality, governance, and integration of this data across the enterprise.

Customer Master Data Management helps organizations to improve customer experience, reduce data duplication and errors, enhance data security and privacy, and support informed business decisions by providing a comprehensive view of customer information.

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