a woman in a red dress dancing while wearing a vr headset

Is it time to get phygital?

Is it time to get phygital?
The rise of the phygital customer

The customer journey is now a hybrid one. The experience for the customer is now hybrid too. The way customers interact with brands and products has changed, but to what extent? For many companies, there simply isn’t enough bandwidth to figure out whether they should invest in a wholly physical or digital strategy. Perhaps it isn’t necessarily a choice between these, but more of a phygital strategy that is required.

So here’s the question: when it comes to building your brand and creating experiences for your customers, do you need to be thinking about how you can create an experience that combines the best of both worlds (the physical and the digital)?

Uncategorized
close up of padlock

The Customer Master and Data Governance

Customer master data management (CMDM) and customer data governance are co-dependent disciplines. Successful CMDM is not possible with at least a few key data governance elements.

While the CMDM may be understood as principally the technology, the actual data governance is the people, processes and technology.

With Pretectum’s CMDM we feel that the three are inextricably linked and so do not see it as being possible to pick up a solution like CMDM without data governance.

The reverse may be true. You may have data governance without master data management but then the effectiveness of your data governance policies and procedures have to be called into question.

data, Uncategorized, , , ,
woman in red long sleeves using virtual reality gadgets

What’s next after Enterprise 4.0 ?

Without critical customer information, the systems that businesses would hope to leverage to unburden consumers from being stuck in the information age and in fact flourishing in the imagination age will never fully materialise. Personalization of interactions and engagement experiences are at the top of the list.

Businesses will need to maximize the network effects that could be achieved through platforms, and control databases that store customer and user data that can in turn drive more control and predictability over the market. Online publisher Tim O’Reilly believes that businesses need to “leverage customer self-service and algorithmic data to reach out to the entire web, to the edges and not just the centre, to the long tail and not just the head”.

A richer more personalized experience starts to become a reality fueled by consumer information. Systems that are able to describe the person will have the advantage. More particularly, systems that make use of ZPD (zero-party data), i.e. data that consumers have willingly and consensually offered up will be the systems that are the most valuable.

Learn how the Pretectum CMDM can help your business keep up with the increased importance of customer MDM with a SaaS software solution designed specifically to address the challenges of Customer Master Data Management.

Uncategorized
photography of gray sports car

An automotive case study in meeting customer needs

Japan’s third-largest car manufacturer is Nissan and they are currently improving their operation practices as they aim for better sales output and of course brand awareness.

Nissan is considered an example of one a European car brand that is notable and successful. Founded in 1933 by Engineer Kenjiro Den, Nissan initially produced just motorcycle engines before branching out into automobile production in 1934.

For more than 80 years Nissan has built cars in Japan and in developing markets around Europe (and beyond) selling more than 4M units annually under the Nissan brand – including well-known models like the Nissan Leaf and Nissan X-Trail SUVs.

Nissan is also the owner of the premium Infiniti brand and the heritage brand Datsun which it discontinued on April 22. In addition to cars and trucks, it has in-house performance tuning products and cars labelled Nismo

It is a tough job, focusing on the environment, vehicle and product quality and customer loyalty. The approach has to be multi-pronged and is driven by data.

data, Uncategorized, , , ,