Why you may want to obsess about customer data management today

It’s been a long rough ride for business in general but some have weathered the storm because they have adapted or already had a robust customer data profile in place ahead of the pandemic. You’d agree, that now more than ever, your business needs to obsess about their customer data management because your business is planning to stick around. Surviving in the game depends on that data.

Charities and mixed mode meetings – is your school ready?

As the pandemic continues to have an impact on charities, governors and trustees should ensure that they have checked how and if they can hold meetings, since they may no longer be able to rely on the emergency powers which were previously available to them. The crucial first step is to check your school’s structure. […]

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Dismissal for Covid-19 vaccination refusal found to be fair

Unsurprisingly, we have seen a deluge of decisions coming through from the employment tribunals relating to Covid-19 over recent months. One such decision, in the case of Allette v Scarsdale Grange Nursing Home Ltd, provides an indication of how tribunals will consider dismissals relating to an employee’s refusal to accept a Covid-19 vaccination. Background The […]

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Customer MDM

Data quality and consistency says Pretectum Customer MDM, should not be neglected, market research suggests that poor quality, data redundancy, and data inconsistency are what most businesses struggle with on a daily basis. Customer data is amongst the most common of the data that represent challenges to marketing, sales, service, support and billing, and collections functions. There has never been a better time to implement a more disciplined approach to customer data management than today!

Customer Master data management (“CMDM”) itself is the convergence of people process and technology to maintain a disciplined approach to the definition, creation, maintenance, and distribution of customer data. Customers can be consumers or businesses and when you consider consumer customers these encompass those that visit brick and mortar stores and locations as well as those that your business engages with via eCommerce or via phone, mail, or home visits.