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What do customers say when you’re not in the room?

In today’s fast-paced and highly competitive markets, successful brands have to be consistent in the way that they communicate with their audiences across all channels and also need to be consistent and superior in the customer and audience experience. This may be across many applications, many different types of interaction and through the message and communication of all personnel and mediums.

The only way to harness the power of that customer data is with a customer master data management platform that ensures that the data that you have is complete, comprehensive, accurate and relevant to the job you want to do. Further, you need to gather and maintain this data in a compliant and consented way. That data needs to also be secure but at the same time accessible to the business areas that need it—no mean feat in the current era of heightened concerns about privacy and corporate personal data abuse.

Pretectum has a scalable secure solution that at the same time offers flexibility and structure in a way that is attuned to the way your business prefers to work. We think of it as the Pretectum Advantage.

Interpreting reasonable endeavours: an obligation to try

Promises to take ‘reasonable endeavours’, ‘all reasonable endeavours’ or ‘best endeavours’ are commonly seen in commercial agreements. But how are they distinguished and when should they be used? Endeavours clauses aim to hold the performing party to a pre-defined degree of effort in achieving an objective. They are not absolute and unequivocal requirements to obtain […]

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The main principles of contract interpretation

In many cases, you won’t need to revisit the terms of contracts once signed if the words are clear and the relationship is harmonious. Unfortunately, sometimes disputes can arise and if the words in the contract are not clear enough you could end up asking a court to interpret what they mean.  Broad principles of […]

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TheCoinTrust Review – 5 things that make TheCoinTrust stand out? [2022]

What Is TheCoinTrust? TheCoinTrust is one of the trusted and legal brokers available right now in the financial market.  A comprehensive online brokerage platform has emerged, but it is doing incredibly well due to its unique features. To help traders improve their skills, TheCoinTrust brokerage systems provide state-of-the-art features and tools as well as unique […]

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Technology Connected at the launch of NDEC innovation cluster ResilientWorks in Ebbw Vale

Today 20th May 2022, First Minister Mark Drakeford opened ResilientWorks, a ‘living lab’ in Ebbw Vale as part of the National Digital Exploitation Centre campus. It has been jointly funded by leading Technology Connected member, Thales, and the Welsh Government Tech Valleys programme. ResilientWorks is the latest development on the former Ebbw Vale steelworks site,…

Welsh firm wins £300K BEIS grant to advance hydrogen fuel tech

A gasification pioneer aims to seal the UK’s low-carbon future after winning a Government grant worth nearly £300,000 to develop waste-to-hydrogen production technology, innovation funding specialist Catax can reveal. Compact Syngas Solutions (CSS), based in Deeside, Wales, has secured £299,886 from the Department for Business, Energy and Industrial Strategy (BEIS) with the help of Catax. The […]

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3 ways to increase your ROI with call tracking

In every business marketing model it’s highly important to address your return on investment (ROI). Monitoring, evaluating, and increasing your ROI is vital for maintaining optimal business operations. Marketing is one of the key areas of investment in most businesses, and has the greatest opportunity for profitable returns, but only when executed successfully. Therefore, if […]

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How to Grow Your Business with Twitter: Useful Tips and Advice

Entrepreneurship can be complicated. There are so many vast details to be aware of. The biggest thing is just educating yourself on how to use the tools available to your advantage. Take Twitter for example. It’s a great platform to be seen and heard. But success takes understanding and developing a strategy to help you […]

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