Here’s our hot take on #customer #loyalty – we believe that it is all about trust, satisfaction and an emotional connection with your brand and is often achieved through personalized experiences. There are of course different types of loyalty, behavioural, attitudinal and transactional. Developing loyalty is not without its challenges though – developing it may…
This isn’t just a dream; it’s the reality offered by Pretectum CMDM (Customer Master Data Management). By providing a single, unified customer view, Pretectum CMDM empowers your teams with an unparalleled edge. Here’s how it transforms your operations: Proactive Risk Mitigation: With all customer data centralized and securely managed, the risk of data breaches is…
Pretectum CMDM offers a sophisticated search experience with "Pretectum Cognito Search," which integrates large language models (LLMs) and Elasticsearch to provide intuitive data retrieval. Here’s a breakdown of its key features: Triple Combination Search: This allows users to initiate a search by simply entering a string. Under the hood, it leverages Elasticsearch for initial matches.…
Il Modello Dati Master Cliente è essenziale per comprendere e gestire al meglio le relazioni con i clienti. Al centro della Customer Master Data Management, questo modello funge da blueprint per tutte le informazioni rilevanti sul cliente, andando ben oltre i semplici dati di contatto. Grazie a piattaforme flessibili come Pretectum, le aziende possono integrare diverse tipologie di dati: identificativi (ID cliente, nome, email), demografici (indirizzo, lingua, stato civile), transazionali (totale speso, numero ordini, date ordini), comportamentali (visite, tempo sul sito, pagine preferite), di engagement (preferenze comunicazione, abbonamenti, feedback, punti fedeltà) e attributi derivati (CLV, probabilità di abbandono, segmentazione, prossime azioni consigliate).
Il successo nella gestione dei dati dipende da alcune best practice fondamentali: assicurare qualità attraverso validazione e pulizia regolari dei dati (anche tramite meccanismi self-service), implementare governance e stewardship attraverso tagging, glossario aziendale e controllo accessi granulari, integrare informazioni da molteplici touchpoint per ottenere una vista unificata del cliente, tutelare la privacy tramite mascheramento automatico e audit log delle azioni critiche, e favorire la collaborazione trasversale in azienda. Il modello deve essere adattabile e costantemente migliorato secondo le esigenze e i trend di settore. In questo modo, si abilita una customer experience personalizzata e strategie decisionali realmente data-driven, garantendo sicurezza, compliance e prontezza per il futuro.
In this short demonstration of Pretectum CMDM we show Pretectum Cognito supports you in creating or editing your customer master data classification tag metadata #customerdata #customer #AI #MDM #loyaltyisupforgrabs
To succeed, businesses must prioritize recognizing and retaining existing customers, not just acquiring new ones. While the "Customer Recognition Ratio" isn’t a formal metric, the concept of understanding customers through their past interactions is crucial. Metrics like CRR, CLV, and RPR highlight how customer recognition drives profitability by reducing acquisition costs. Platforms like Pretectum CMDM…
When Gartner talks about the four pillars for digital transformation – Leadership and Vision, Business Model Innovation, Outcome-Driven Metrics, and Collaboration and Storytelling – it really makes you think about how fundamental something like Customer MDM is to all of it. Take Leadership and Vision, for instance. You can’t have a real push for digital…
Five Customer Data Feasts. We all know that feeling of sitting down to a feast, but what if that feast was full of things you couldn’t actually use? Today, we’re going to explore five essential ‘ingredients’ for a truly valuable customer data strategy – think of them as the key elements of a delicious and…
Welcome to the future of working with Customer Master Data Management. Where smarter data means better business. Imagine having a complete, up-to-date view of every customer, all in one place. With modern MDM solutions, organizations are breaking down data barriers, and connecting information from everywhere, creating a single, unified customer profile. This not only unlocks…
