Here are eight business benefits that you could be getting from adopting Customer MDM. Number one on the list is a single view of your customers through unified customer master data profiles. Number two is improvements to your customer master data quality for improved analytics, segmentation and general data use. Number three, is the ability…
In 2025 here are some key trends in customer MDM that you simply cannot ignore. There’s been a market shift, it involves the cloud and AI and these are the future of master data management. Businesses now prioritize cloud based scaling, AI driven data matching and the highest possible customer data quality. The data struggle…
Do you feel like your organization is drowning in customer data chaos? Read on to learn more about how Pretectum can help… These days, Businesses face a sea of data ranging from customer interactions and transactions to just managing customer master data itself. By implementing Customer Master Data Management (CMDM) you can rescue your teams…
A FTC Report: “Data Brokers: A Call for Transparency and Accountability” is now ten years old but remains highly relevant today. Over the past decade, the role of data brokers has seemingly expanded, with these entities collecting, analyzing, and selling even greater amounts of personal information. The report initially highlighted the opaque nature of data…
Data breaches are rising, with 44% of consumers reporting that they have experienced fraud, identity theft or financial loss due to breaches. Almost a fifth of consumers unfortunately take no extra data security precautions unless they have personally experienced direct financial harm. So it is up to businesses that hold customer data to take care…
A business that is able to process and utilize customer master data handling in real-time will find it brings great advantages for maintaining a competitive edge. Pretectum’s Customer Master Data Management (CMDM) platform is at the forefront of such capability, offering a robust platform that integrates, transforms, and utilizes customer data in real-time to enhance…
6 Reasons to Rethink Your Use of CRM for Customer MDM 1. Data Quality Issues CRM systems often lack sophisticated data matching capabilities, leading to duplicate records and inconsistent customer information. Without robust data validation and deduplication features, CRMs can accumulate low-quality data over time, creating "technical debt" that impacts business processes. 2. Limited Data…
Organizations today are on a quest to enhance their Customer Master Data Management (CMDM) capabilities, striving to reach Level 6 and beyond in their data maturity journey. At this pinnacle, businesses can leverage first-party and zero-party data to foster deeper customer relationships and drive personalized experiences. Level 1 to Level 5 represent foundational steps in…
Organizations today are on a quest to enhance their Customer Master Data Management (CMDM) capabilities, striving to reach Level 6 and beyond in their data maturity journey. At this pinnacle, businesses can leverage first-party and zero-party data to foster deeper customer relationships and drive personalized experiences. Level 1 to Level 5 represent foundational steps in…
Organizations today, are increasingly recognizing the importance of effective customer data management; they are striving to achieve higher levels of data maturity as they face the challenge of transitioning from basic data utilization to advanced strategies that leverage first-party and zero-party data.
Pretectum’s Customer Master Data Management (CMDM) platform offers a robust solution that not only facilitates this transition but also distinguishes itself from generic Customer Data Platforms (CDPs) and traditional data management platforms (DMPs).
