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Category: digital

Home/Category: digital

Improving Customer Experience in APHA – Delivering Outcomes with commercial “off-the-shelf” products

Sam Brett is a Project Manager in APHA’s transformation programme, Delivering Sustainable Futures. In this blog, he reflects on his experience of improving how customers contact the organisation when they need help or advice. At the Animal and Plant Health …
September 25, 2025adminDefra digital, Defra Forms, digital, Digital services, user needsDEFRA, Digital, GOV, Wales

Using AI to accelerate delivery during the discovery phase

Jenny Taylor, Delivery Group Lead within Digital, Data, Technology and Security (DDTS) at Defra, Zoe Wilkins, Delivery Manager and Chris Leo, Head of User-centred Design Assurance, share how they are making the most of artificial intelligence (AI) to accelerate delivery in their area.
September 18, 2025adminAI, ArtificialIntelligence, digitalDEFRA, Digital, GOV, Wales

How our digital teams supported innovation in flood risk services

Helen Eden, Programme Delivery Manager for Flood at Defra, celebrates the success of our Flood Digital Team, who have been recognised for their innovative work in delivering crucial flood risk information to help protect communities across the UK and plan for the future.
June 30, 2025admindata, Defra digital, digital, Digital delivery, user needsDEFRA, Digital, GOV, Wales

GenAI and software development: a new paradigm

Tim Howard, Deputy Director for Major Projects, Cross-Cutting Technical Services, reflects on his experience of integrating generative AI into software development workflows.
June 2, 2025adminArtificial Intelligence, Defra digital, digital, Digital delivery, Digital transformation, softwareDEFRA, Digital, GOV, Wales

How we delivered more than 1,500 digital export journeys

Liam Bancroft, a Product Owner in the Animal & Plant Health Agency (APHA) Borders and Trade team, shares his insights into the work he has been leading to develop a digital service for those seeking to export animals and animal …
January 22, 2025adminDefra interaction, Defra service design, Defra services, digital, exports, user needsDEFRA, Digital, GOV, Wales

Solving problems, sharing knowledge: Defra’s content community resources

Ayesha Tinsley explains how her team improved the content community’s resources board, in the last in our series on Defra content community projects.
January 14, 2025admincommunities of practice, content design, Defra content design, Defra digital, digital, User centred design, user needsDEFRA, Digital, GOV, Wales

Using hypotheses to improve our content review process

Content designer Lauren Stopps writes about a project to improve the content team’s internal review process.
December 23, 2024admincontent design, Defra content design, Defra digital, digital, User centred designDEFRA, Digital, GOV, Wales

Designing a style guide for Defra content designers

Senior content designer Louisa Mallon describes how her team planned and created a Defra style guide.
December 18, 2024admincontent design, Defra content design, Defra digital, digital, User centred designDEFRA, Digital, GOV, Wales

What a content designer does in alpha

Kaitlin D’Avella explains what content designers do in the alpha stage of a project.
October 17, 2024adminAccessibility, agile, Defra content design, Defra digital, Defra services, digital, User centred design, user needsDEFRA, Digital, GOV, Wales

Defra group digital and data transformation strategy: how we’re making our services better

David Caldwell, Defra’s Deputy Director for Digital Transformation, provides an update on the work underway to transform digital services in Defra. It has been a while since we last shared what we’re doing to transform our services. I took up …
October 8, 2024adminDefra digital, Defra services, digital, services, user needsDEFRA, Digital, GOV, Wales

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