Master Data is only one facet of Data Governance

All successful data governance and data management programs including those that only consider Master Data Management as a first step, have to be implemented by people. These could be stakeholders from the business, members of IT, a specialized group of people that form a data management organization (DMO) or they could be external consultants or service providers.

A well-implemented and maintained MDM practice avoids duplicates, redundancy, and inconsistencies.