Leveling Up on Customer MDM

Organizations today, are increasingly recognizing the importance of effective customer data management; they are striving to achieve higher levels of data maturity as they face the challenge of transitioning from basic data utilization to advanced strategies that leverage first-party and zero-party data.

Pretectum’s Customer Master Data Management (CMDM) platform offers a robust solution that not only facilitates this transition but also distinguishes itself from generic Customer Data Platforms (CDPs) and traditional data management platforms (DMPs).

data

Can Pretectum CMDM integrate real-time data from multiple sources seamlessly?

Pretectum CMDM integrates real-time data from multiple sources seamlessly, providing businesses with a comprehensive view of their customers. This capability is fundamental for organisations looking to enhance customer engagement and improve decision-making processes.

The integration process begins with the centralisation of data. Pretectum CMDM consolidates customer information from various systems, such as Customer Relationship Management (CRM) platforms, Enterprise Resource Planning (ERP) systems, and other data repositories. By creating a single source of truth, businesses can eliminate data silos and ensure that all teams access consistent and accurate customer information.

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Season’s Greetings from Technology Connected: Reflecting on a Year of Achievement and Collaboration

What a year it has been for Technology Connected! As we look back on the achievements and milestones of 2024, a year marked by uncertainty and resilience, we want to express our heartfelt thanks to our Board, Technology Leadership Council, Network Partners, working group members, and the wider tech community. Despite facing challenging economic conditions…

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Our Digital Dataome – we are our data

The concept of the dataome refers to the vast array of non-genetic information that humans generate and carry, both internally and externally.

This includes everything from digital data to cultural artifacts, and it plays a crucial role in shaping our identity and interactions. This includes commercial, social, economic, medical, educational, and civic profiles. Understanding how this data is managed is crucial for us both as consumers and for the organizations that might consider leveraging that data to forge long lasting mutually-beneficial relationships. #LoyaltyIsUpForGrabs

data

GlobalWelsh reveals ‘Brain Drain’ research findings

New research reveals huge economic opportunity as global Welsh talent signals strong interest in ‘Brain Gain’ return. A ground-breaking study of the Welsh diaspora has revealed an unprecedented opportunity to transform decades of “brain drain” from Wales into significant economic advantage and an extraordinarily strong cultural connection that could amplify Wales’s global soft power. The…

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Technology Connected Unveils Data & AI Council to Propel Wales onto the Global Stage

Technology Connected, the collective voice for the tech industry in Wales, is thrilled to announce the launch of the Technology Connected Data & AI Council. The initiative aims to spotlight Wales as a centre of expertise and opportunity for enabling and emerging data and AI technologies, showcasing their applications for today’s business and society. It…

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Enhancing Patient Privacy and Compliance in Clinical Trials: The Importance of Data Separation

The separation of patient profile data from clinical trial data in clinical data management systems (CDMS) is essential for maintaining data privacy, regulatory compliance, and facilitating independent analysis of patient information. This approach aligns with the Health Insurance Portability and Accountability Act (HIPAA) principles, particularly the “minimum necessary” access to protected health information (PHI). Vital…

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data, data quality,