The digital divide

Digital poverty, also known as the digital divide, is a pressing issue characterized by disparities in internet access, digital literacy, and technology resources among different populations. Addressing digital poverty involves bridging the gap through initiatives like expanding internet infrastructure, providing digital education, and ensuring equitable access to technology. Understanding and combating digital poverty is essential for promoting inclusivity, equal opportunities, and social progress in today’s increasingly digital world

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Data Privacy Acts from around the world

Data Privacy Acts from around the world
Since the introduction of GDPR, there has been a broadening and legislated clarification of data privacy and protection measures across the globe. If you store or manage customer data in your systems you should be familiar with the expectations around how and what you handle.

General Data Protection Regulation (GDPR)
The GDPR is a comprehensive data protection regulation in the European Union (EU) that sets strict standards for the collection, processing, and protection of personal data of EU residents. It applies to businesses operating within the EU and those outside the EU that process the data of EU residents.

California Consumer Privacy Act (CCPA)
The CCPA is a privacy law in California, USA, that grants consumers certain rights over their personal information. It requires businesses that collect and process the personal data of California residents to provide transparency, control, and security for that data.

Personal Information Protection and Electronic Documents Act (PIPEDA)
PIPEDA is Canada’s federal privacy law that governs how private sector organizations handle personal information. It applies to the collection, use, and disclosure of personal data in commercial activities.

Health Insurance Portability and Accountability Act (HIPAA)
HIPAA is a US federal law that focuses on the privacy and security of medical information. It mandates safeguards to protect patients’ medical records and other health-related information.

Personal Data Protection Act (PDPA)
Singapore’s PDPA regulates the collection, use, and disclosure of personal data by organizations. It aims to balance individuals’ right to privacy with the need for organizations to collect and use data for legitimate purposes.

Privacy Act of 1974 (USA)
This US federal law governs the collection, use, and disclosure of personal information by federal agencies. It provides individuals with certain rights regarding access to and correction of their records.

Australian Privacy Principles (APPs)
The APPs are a set of privacy principles under the Privacy Act 1988 in Australia. They regulate the handling of personal information by Australian government agencies and businesses.

Personal Information Protection Law (PIPL)
China’s PIPL is a comprehensive privacy law that focuses on the protection of personal data. It includes provisions for data processing, cross-border transfers, and individual rights.

Data Protection Act 2018 (DPA 2018)
The UK’s DPA 2018 supplements the GDPR and provides specific provisions for how data protection is implemented in the UK after its departure from the EU.

Kenya Data Protection Act (2019)
Kenya’s data protection law governs the processing of personal data in Kenya. It outlines data protection principles, individual rights, and obligations for data controllers and processors.

Personal Data Protection Law (PDPL)
The PDPL is South Korea’s data protection law that aims to protect personal data while enabling its effective use. It regulates data processing by both private and public entities.

Brazilian General Data Protection Law (LGPD)
LGPD is Brazil’s comprehensive data protection law that governs the processing of personal data. It provides guidelines for collecting, using, and transferring data while respecting individuals’ rights.

Find out how Pretectum CMDM can be of assistance in ensuring you keep your consumer data compliant.

Compliance

Empowering Rural Communities: Advancing Data Literacy in 2023

In 2023, improving data literacy in rural areas is crucial for empowering communities. Initiatives include developing digital infrastructure, hosting data literacy workshops, and utilizing mobile applications for learning. Collaboration with educational institutions, empowering local leaders, and promoting data journalism can enhance understanding. Additionally, collecting data for local issues and partnering with NGOs and social enterprises can amplify the impact. Accessible open data platforms, data privacy awareness, and innovative visualization techniques foster comprehension. By bridging the digital divide and fostering informed decision-making, these efforts empower rural communities and unlock their full potential in an increasingly data-driven world. Collaboration among stakeholders is essential for success.

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Being local, thinking local

The data management landscape in Newport, Wales, has undergone significant transformations in recent years. Businesses across industries recognize the importance of accurate and accessible data for making informed decisions and gaining a competitive edge. In the public sector, data management is crucial for improving service delivery and operational efficiency. Educational institutions leverage data management to drive academic research and innovation. Smart city initiatives in Newport leverage data to enhance urban planning and resource allocation. Data privacy and security are prioritized to maintain trust among stakeholders. Collaboration and partnerships fuel innovation and economic growth. Overall, effective data management practices are shaping the future of Newport, driving economic prosperity and improving the quality of life for its residents.

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Growing Customer Lifetime Value with data

CLV and in turn, the profitability of each customer leads to measures of value that will be different for different customer groups. The identification of efficiency in the way the value is produced helps to direct an organization’s efforts.  This in turn leads to the refinement of the exact kinds of customers and business partners that your organization wants to expend effort and energy on. The profitability of the customer is the revenue derived from that customer less the costs of identifying, securing, retaining, and growing them. The same approach needs to be used for campaigns. The more compelling the proposition with the greatest possible efficiency, the highest potential profit can be secured per customer.

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Your customer data in the cloud

Cloud solutions like the Pretectum CMDM applications are housed in data centers that are secured with access controls, surveillance, and other physical security measures; we make use of the some of the best in class implement network security measures, such as firewalls and data encryption to protect your customer data as it is transmitted over the internet. This data is encrypted both at rest and in transit, to protect it from unauthorized access.

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Taking air travel and loyalty to new heights

By analyzing customer data, airlines can gain insights into customer behavior, preferences, and purchasing habits. This data can be used to personalize offers and rewards to customers, which can help to increase loyalty and encourage repeat business. For example, if an airline knows that a customer frequently travels to a particular destination for business, they may offer that customer bonus points for booking a flight to that destination.

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Customer master data management – the data types

Depending on the nature of your business and the relationship that you have with your customers you may have several different types of customer master data that you choose to manage and maintain. There are other types of customer data that you may need to manage too, data types that you don’t necessarily always think of as master data but which may benefit from being stored and retrieved centrally as required.

Pretectum’s CMDM is able to support you in leveraging all of these different ways of deciding what to store and what the criteria are around the values that you might store, qualitative, quantitative, declared or inferred. All types of data are supported in a highly configurable way according to your specific business needs.

If you’re wondering whether you can achieve a particular outcome in your use of the Pretectum master data management system to improve sales, support a particular initiative or simply provide your customers with a great personalized customer experience, reach out to us and we’ll tell you what you need to know about how the system can help.

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10 Customer Data Roles in Customer Relationship Management

Customer data plays a crucial role in customer relationship management as it provides valuable insights into customer behavior, preferences, and interactions with your organization.

Having accurate and up-to-date customer data can help your organization better understand consumers and provide personalized experiences that foster loyalty and improve satisfaction and confidence in your products or services.

Harvard Business Review contributor and business expert Barbara Bund Jackson has found this is very valuable through her research.

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